How a Ghanaian food franchise was birthed after owner used his hostel fees
How a Ghanaian food franchise was birthed after owner used his hostel fees

For an extremely bright student who lost focus in his final year at the university just because he developed a new interest in entrepreneurship but still came up with a First Class, he says he would not advise the same for everyone.

Christian Nana Boakye, Founder and CEO of CEQA Foods and Beverages Ghana Limited – the mother company of Chickenman & Pizzaman, said this is the case because out of ten, perhaps only one person could get so lucky in such a venture.

Sharing his story with TV3’s Berla Bundi on The Day Show, the young Chief Executive Officer explained that it was not enough to be an academically bright student.

He added that he was also challenged to dare himself to do more anytime he saw successful people, and that was how the idea to start a pizza business came to him.

“That was December 27, 2017. We went to a party, and I realized the cars there were big cars, and I felt odd. We went with a car, but I mean, there is a car, and there is a car. So, that evening, I had to think it through, like how did these people make it. The party was around East Legon.

“Mostly, when I come across successful people, that night, I don’t sleep… it’s not pressure, no! That was when I actually got the Pizzaman thing. So, for those in KNUST about five years ago, I used to be the actuarial science president, and before I got in, one of the motivating factors for students attending programs was Item 13.

“My administration changed the face of Item 13. There was a point I could organize a program as a department, and I could fill the auditorium, and the main college will do a program, and the place will not be filled… I felt if I could use food to lure them to come and listen to something sensible, then it’s fine,” he said.

Christian Nana Boakye further explained in the TV3 interview that with time, his interests in academics started realigning towards doing something for himself.

“I remember my final project; I was in a group with three guys: two of them are in the States doing their PhD now, and then one lady and myself. I was the talkative among them, so they did the work, and on the final day, I had to just read through. I was academically good as well, but then in my final year, I wasn’t so much into my academics. So, they do the work, and I do the presentation,” he said.

But like most businesses, the 25-year-old entrepreneur said the business did not all start easy for him.

He explained that he had to be forced to use monies meant for his hostel fees to pre-finance the business, so much so that his friends began to get worried about him.

 

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