The GH Awards 2025, Ghana’s most prestigious multi sectoral award ceremony, has officially recognized Mr. Kevin Frey, CEO of Just Keep Going Inc., with a nomination for Best Athlete Manager of the Year.
This milestone celebrates Frey’s transformative leadership in sports, his groundbreaking use of AI and blockchain in athlete management, and his role in pushing Ghanaian athletes onto the world stage.
Who is Kevin Frey?
According to GhanaRegions.com reporter, Kevin Frey is not your ordinary sports manager. As the Founder & CEO of Just Keep Going Inc. (JKG), he blends traditional sports leadership with cutting-edge sports technology innovation. His unique approach merges AI-driven training systems, blockchain sponsorship models, and ethical governance frameworks to empower athletes.
Beyond business, Kevin serves on the International Board of Ethics in AI (Toronto, Canada), ensuring that innovation in sports technology respects athlete welfare and ethical standards. This dual focus on technology and humanity makes him one of the most influential names in global athlete management today.
Championing Ghana’s Next Generation of Weightlifters
Kevin Frey’s impact shines brightest through the success stories of Ghana’s weightlifting team under JKG’s management. His athletes are breaking barriers and rewriting history:
- Gabriel Owusu: Captain of Ghana’s weightlifting team, won three silver medals at the African Championships, a landmark for Ghanaian weightlifting.
- Emmanuel Allotey: A rising star who secured bronze at the African Junior Championships, representing the new wave of Ghanaian strength athletes.
- Marie Agbah-Hughes: Competed at the IWF World Championships (15th place overall) and 6th at the African Championships in Clean & Jerks, cementing Ghana’s growing presence on the global stage.
Innovation Meets Sports: AI & Blockchain for Athlete Success
What sets Kevin Frey apart is his vision for the future of sports in Ghana. Through Just Keep Going Inc., he’s pioneering:
AI-powered training systems that provide real-time feedback and optimize athlete performance.
Blockchain-enabled sponsorships that create transparent, long-term opportunities for athletes.
Strategic partnerships with global innovators like SingularityNET and Rejuve Biotech, pushing Ghana to the forefront of sports-tech development.
Kevin Frey on His GH Awards 2025 Nomination
In his own words:
“This nomination is a testament to the incredible athletes I have the privilege of representing. Gabriel, Emmanuel, and Marie’s performances show the world that Ghanaian talent belongs on the global stage. At Just Keep Going Inc., we’re committed to combining innovation and grit to build a brighter future for sports in Ghana.” — Kevin Frey, CEO of Just Keep Going Inc.
About GH Awards 2025 – Ghana General Awards
The GH Awards is Ghana’s premier award scheme recognizing excellence across sports, business, music, law, governance, and innovation. Hosted locally and internationally, the event celebrates leaders and organizations shaping the future of their industries. The 2025 edition promises to spotlight game-changers like Kevin Frey who are transforming Ghana’s global image.
About Just Keep Going Inc.
Just Keep Going Inc. is a U.S.-based sports-tech and athlete management company committed to revolutionizing how athletes train, compete, and thrive. With a mission to uplift Ghanaian and African athletes, JKG combines AI-driven coaching, blockchain sponsorships, and global representation to ensure its athletes excel both on and off the field.
With the GH Awards 2025 shining a spotlight on Kevin Frey’s groundbreaking work, the world is beginning to recognize what Ghana already knows: a new era of athlete management has begun.
